Case Studies
Redesigned Marketing Processes, Deployed MRM, DAM and Sales Portal (Marketing Operations)
The challenges included: Cost, compliance and lack of brand consistency. In addition, creation and distribution processes led to obsolete printed materials at various sites.
Three work streams launched: process redesign, configuration and implementation of MRM/DAM and sales portal and robust change management initiative.
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Redesigned processes led to more efficient creation and review processes of all marketing and sales materials
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All compliance issues eliminated
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Elimination of printed waste led to cost reduction
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Reuse of assets led to lower costs
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Sales portal insured that field-based personnel had access to latest marketing materials and applications
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Change management initiatives led to on-time launch and user adoption
Industry: Medical Devices
Services: Process, Implementation and Change Management
Development of Digital Strategy, Digital Transformation
The challenges included: Digital capabilities of distribution network lagged competition. In addition, digital lead follow-up processes led to poor sales conversion rates.
Five workstreams launched: digital advertising, websites, CRM, social media/reputation management and sales processes.
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Deployed digital advertising, websites, CRM, social media and reputation management capabilities
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Fine-tuned local advertising, reclaimed all social properties as well as listing in online directories
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Enhanced sales processes that led to significant sales increases
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Integrated distribution network advertising and websites with brand sites
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Utilized data to impact financial planning, product planning, sourcing and manufacturing
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Change management initiatives led to on-time launch and user adoption
Industry: Automotive
Services: Strategy, Vendor Selection, Process, Customer Experience, Roadmap, Marketing & Sales Alignment, Implementation and Change Management
Marketing Excellence, Marketing & Digital Transformation
The challenges included: High costs vis-a-vis competition. Misalignment of resources and capabilities across corporate and field marketing.
Led review of marketing/digital department resources and operating model, review of all marketing activities and comprehensive media audit.
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Marketing sourcing realigned
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Media buys confirmed by channel, day-part and target audience
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New operating models deployed for marketing and digital
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Operating (Opex) and capital (Capex) expenditures reduced.
Industry: Media
Services: Strategy, Process, Vendor Evaluation, Marketing & Sales Alignment, Change Management and Operating Model