Case Studies

Redesigned Marketing Processes, Deployed MRM, DAM and Sales Portal (Marketing Operations)

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Situation: Cost, compliance and lack of brand consistency.  In addition, creation and distribution processes led to obsolete printed materials at various sites.

Solution: Three work streams launched:  process redesign, configuration and implementation of MRM/DAM and sales portal and robust change management initiative.

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Results:

• Redesigned processes led to more efficient creation and review processes of all marketing and sales materials

• All compliance issues eliminated

• Elimination of printed waste led to cost reduction

• Reuse of assets led to lower costs

• Sales portal insured that field-based personnel had access to latest marketing materials and applications

• Change management initiatives led to on-time launch and user adoption

Industry: Medical Devices

Services:  Process, Implementation and Change Management

Development of Digital Strategy, Digital Transformation

Situation: Digital capabilities of distribution network lagged competition.  In addition, digital lead follow-up processes led to poor sales conversion rates.

Solution: Five workstreams launched: digital advertising, websites, CRM, social media/reputation management and sales processes.

• Deployed digital advertising, websites, CRM, social media and reputation management capabilities

• Fine-tuned local advertising, reclaimed all social properties as well as listing in online directories

• Enhanced sales processes

• Integrated distribution network advertising and websites with brand sites

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Results: 

•   Significant sales increases

• Utilized data to impact financial planning, product planning, sourcing and manufacturing

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Industry: Automotive

Services:  Strategy, Vendor Selection, Process, Customer Experience, Roadmap, Marketing & Sales Alignment, Implementation and Change Management

Marketing Excellence, Marketing & Digital Transformation

The challenges included: High costs vis-a-vis competition.  Misalignment of resources and capabilities across corporate and field marketing. 

Solution:

Led review of marketing/digital department resources and operating model, review of all marketing activities and comprehensive media audit.

Results:

• Marketing sourcing realigned

• Media buys confirmed by channel, day-part and target audience

• New operating models deployed for marketing and digital

• Operating (Opex) and capital (Capex) expenditures reduced.

Industry: Media

Services:  Strategy, Process, Vendor Evaluation, Marketing & Sales Alignment, Change Management and Operating Model