Case Studies

Redesigned Marketing Processes, Deployed MRM, DAM and Sales Portal (Marketing Operations)

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Situation: Cost, compliance and lack of brand consistency.  In addition, creation and distribution processes led to obsolete printed materials at various sites.

 

Solution: Three work streams launched:  process redesign, configuration and implementation of MRM/DAM and sales portal and robust change management initiative.

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Results:

  • Redesigned processes led to more efficient creation and review processes of all marketing and sales materials

  • All compliance issues eliminated

  • Elimination of printed waste led to cost reduction

  • Reuse of assets led to lower costs

  • Sales portal insured that field-based personnel had access to latest marketing materials and applications

  • Change management initiatives led to on-time launch and user adoption

 

Industry: Medical Devices

Services:  Process, Implementation and Change Management

 

Development of Digital Strategy, Digital Transformation

 

Situation: Digital capabilities of distribution network lagged competition.  In addition, digital lead follow-up processes led to poor sales conversion rates.

 

Solution: Five workstreams launched: digital advertising, websites, CRM, social media/reputation management and sales processes.

 

  • Deployed digital advertising, websites, CRM, social media and reputation management capabilities

  • Fine-tuned local advertising, reclaimed all social properties as well as listing in online directories

  • Enhanced sales processes

  • Integrated distribution network advertising and websites with brand sites

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Results: 

  •   Significant sales increases

  • Utilized data to impact financial planning, product planning, sourcing and manufacturing

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Industry: Automotive

Services:  Strategy, Vendor Selection, Process, Customer Experience, Roadmap, Marketing & Sales Alignment, Implementation and Change Management

 

 

 

Marketing Excellence, Marketing & Digital Transformation

 

The challenges included: High costs vis-a-vis competition.  Misalignment of resources and capabilities across corporate and field marketing. 

 

Solution:

Led review of marketing/digital department resources and operating model, review of all marketing activities and comprehensive media audit.

 

Results:

  • Marketing sourcing realigned

  • Media buys confirmed by channel, day-part and target audience

  • New operating models deployed for marketing and digital

  • Operating (Opex) and capital (Capex) expenditures reduced.

 

 

Industry: Media

Services:  Strategy, Process, Vendor Evaluation, Marketing & Sales Alignment, Change Management and Operating Model