Martech Audit

Martech Audit and Analysis 

The organization of your marketing technology (Martech stack) tools is critical to long term success.  With over 8,000 pieces of Martech and counting, an audit will ensure that every piece is contributing to revenue generation.

Blue Leopard will review each of the technologies in the major categories (advertising & promotion, content & experience, social and relationships, commerce & sales, data & management) to understand current and projected needs.




  • Complete Inventory of All Tools, Needs, Users, Costs and Benefits

  • Tools placed in one of five categories: replacement/elimination, overlapping tools,
    under leveraged, under adopted and expansion of usage

  • Assessment of Incremental Tools Needed

  • Map of Technology to Key Goals