Martech Strategy

The organization of your marketing technology (Martech stack) tools is critical to long term success.  With over 8,000 pieces of Martech and counting, a well-defined strategy will ensure that every piece is contributing to revenue generation.

Blue Leopard will review each of the technologies in the major categories (advertising & promotion, content & experience, social and relationships, commerce & sales, data & management) to understand current and projected needs.




  • Complete Inventory of All Tools, Needs, Users, Costs and Benefits

  • Tools placed in one of five categories: replacement/elimination, overlapping tools, under leveraged, under adopted and expansion of usage

  • Assessment of Incremental Tools Needed

  • Map of Technology to Key Goals

  • Martech Strategy