Process Analysis & Design

The process evaluation and design service improve operations by creating a process model of current business processes which identify all execution steps and milestones in the development of marketing and content. The process evaluation clarifies roles and responsibilities, inputs and outputs, systems, and how marketing “gets done.” Once the current state is documented, the future state can be created based on new practices, organization changes, and system enhancements.





  • Identify and Assess Current Processes and Capabilities

  • Develop Future State Process Design

  • Define Process Capability

  • Gap Analysis

  • Enablement Requirements

  • Overlay Legacy and Future State Technology

  • Validate and Confirm

  • Future Process Design Deployment

  • Analysis and Optimization